Marketing solutions

Our Clients:

Rebelbrand Marketing company help find clients to buy properties, and market themselves to find new clients. The conventional mediums they use to do this include referral networks, signage and print materials, TV, radio, and the Internet.

Classification of marketing research :

Organizations engage in marketing research for two reasons:to identify and solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research.

Problem identification research is undertaken to help identify problems which are,perhaps, not apparent on the surface and yet exist or are likely to arise in the future. Examples of problem identification research include market potential, market share,brand or company image, market characteristics, sales analysis,short-range forecasting,long range forecasting,and business trends research. A survey of companies conducting marketing research indicated that 97 percent of those who responded were conducting market potential, market share, and market characteristics research. About 90 percent also reported that they were using other types of problem identification research. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, a declining market potential indicates that the firm is likely to have a problem achieving its growth targets. Similarly,a problem exists if the market potential is increasing but the firm is losing market share.The recognition of economic, social, or cultural trends, such as changes in consumer behavior,may point to underlying problems or opportunities. The importance of undertaking problem identification research for the survival and long term growth of a company is exemplified by the case of PIP printing company.

Once a problem or opportunity has been identified,as in the case of PIP,problem solving research is undertaken to arrive at a solution. The findings of problem solving research are used in making decisions which will solve specific marketing problems.More than two-thirds of companies conduct problem solving research.

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